# identity.md

## Organization Overview
- **Company Name:** Moment
- **Mission:** To provide the first natural botanical beverage that bottles the feeling of meditation in a can, offering adaptogenic drinks made with premium ingredients to help individuals find balance.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Aisha, Founder (https://drinkmoment.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on promoting well-being and balance through natural, clean ingredients (no added sugar, no alcohol, no caffeine, no fake stuff, Keto-friendly).
    - Learn more about our story and values: https://drinkmoment.com/pages/about
    - Explore our commitment to giving back: https://drinkmoment.com/pages/giving-back

## Operations & Structure
- **Business Model and Operational Approach:** Produces and sells natural botanical and adaptogenic beverages, available through direct-to-consumer channels and potentially retail.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Featured on Shark Tank.